CV

Work experience

2007 – Present

Senior Freelance Copywriter/Scriptwriter

Creative services include:

Digital: UX writing, SEO optimisation, websites, emails, social media campaigns, blogs, apps, banner ads.

Retail: In-store POS collateral, promotional toolkits.

TV/Radio: Scripts, concepts, straplines for internal and external facing campaigns.

Print: Press ads, DM, brochures, advertorials, guides, catalogues, training manuals.

Experiential: Integrated marketing campaigns, sampling activity, on trade collateral, brand ambassador scripts.

Tone of Voice: Grasping existing TOV, creating and shaping new TOV and producing copy guidelines.

PR: Press releases, product launch collateral, exhibition posters, flyers, newsletters.

Proofreading: Meticulous attention to detail when proofreading and copyediting.

Concepting: Creating big ideas solo or in a creative team.

Strategy/research: Independent research or interpreting research, strategy and data documents to inform writing.

Brands include: Samsung, Estee Lauder, Virgin Media, British Gas, Skype, Barclays, NSPCC, Unicef, Cancer Research, Action for Children, KFC, Endemol, Diageo, Onken, Smirnoff, Nokia, Nectar, Transport For London, The Body Shop, Hilton, Shell, Aussie Hair, Jaguar, Nissan, Vauxhall, Philips, AVENT, Intel, David Austin Roses.

Agencies include: McCann, Iris, Founded, AKQA, Rapp, MRM Meteorite, Momentum, Proximity.

2006 – 2007

Copywriter, Momentum

Creative services: Digital, retail, event, sponsorship, promotion.

Brands: MasterCard, Boots, GSK, Nestlé, JD Williams.

In-house copywriting for UK offices.
Implementing strategic campaigns from concept to creation.
Taking briefs from clients and colleagues.

2005 – 2006

Copywriter, Bruce Dunlop Associates

Creative services: Channel branding, sponsorship, promotions, radio, corporate.

Brands: National Geographic Channel, Playboy, Barclays.

Wrote, edited and co-produced regular 30 sec radio adverts.
Worked in a team of writers managing heavy workloads.
Co-created pitches and promotional tools for new business.

2005 – 2006

Writer/Producer, QVC

Creative services: Commercials, entertainment, promotions.

Brands: On air broadcast.

Wrote and produced a weekly slate of promotional scripts.
Created and regularly updated website copy.
Managed a production team and directed V.O sessions.

Education

2002 – 2004

Bournemouth Media School | Masters Degree

MA/PGDip Screenwriting and Media Production

1997 – 2000

University of Wales | Cardiff

BA hons English Literature (2:1)

Screenwriting credits

2013: Soli & Mo – CiTV

1x 7-minute episode of mixed media pre-school series.

2010: Tootles – Studio Tinto

1 x 11 minute pilot episode of a 3D animated pre-school series.

2007: High Street Musical – Transport for London

30-minute road safety play for 6-12 year olds based on High School Musical. Performed at the Royal Festival Hall, Southbank.

2006: Breakfast with Elvis – Yorkshire Television

30-minute drama produced as part of the Taps Continuing Drama scheme. Shortlisted from 600 applicants.

2003: The Island Of Inis Cool – Terraglyph Productions

4 x 13 minute episodes of a 3D animated series for 6-13 year olds.

2002 – Large – Presentable

Sketches, news bulletin items and vox pops ideas for topical BBC Wales comedy series.

2001: A Goldfish in a Blender – Sgrin Media Agency for Wales

3-minute short film produced as part of the Screen Gems scheme for ITV.